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BRAND ASSETS

AthenaX Brand Kit

Logo files →Contact the team
AthenaX primary lockup

Logo

The lockup pairs the infinity mark with the AthenaX wordmark. Use it wherever there is room; use the icon on its own for avatars, favicons and tight spaces.

Lockup on light
Lockup — on lightSVG ↓PNG ↓
Icon on light
Icon — on lightSVG ↓PNG ↓
Lockup on dark
Lockup — on darkSVG ↓PNG ↓
Icon on dark
Icon — on darkSVG ↓PNG ↓

Colour

A warm paper background with deep ink does most of the work. Red and yellow serve as the accent colors.

PaperBackgroundsHEX #F2EFE9RGB 242 239 233
InkText, logo, dark surfacesHEX #1C1C27RGB 28 28 39
SlateSecondary textHEX #6B6B7ARGB 107 107 122
Signal RedAccent — one key word or detailHEX #E8323C · RGB 232 50 60
YellowHighlights and tagsHEX #F5D94E · RGB 245 217 78
BALANCE
Paper 60%Ink 25%Slate 10%Red 3%Yellow 2%

Typography

Two typefaces, both free on Google Fonts. Space Grotesk carries the voice; Space Mono handles labels, tags and data.

Aa
Space GroteskPRIMARY · HEADLINES & BODY
Google Fonts ↗
RegularMediumBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ! ? @ # → ·
Aa
Space MonoSECONDARY · LABELS, TAGS & DATA
Google Fonts ↗
RegularBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 [ ] / → ·
SCALE
Where New Products BeginDISPLAY · BOLD · 48–70
Research-backed productsHEADING · BOLD · 28–40
Founders submit. Builders connect.BODY · REGULAR · 16–18
EXPLORE ATHENAXLABEL · MONO · 11–13 · CAPS

Logo usage

Use the original files exactly as supplied. Give the logo room, keep it upright and in its own colours, and place it where it can be read clearly.

Clear space & minimum size

x
x
x
x
Lockup inside its clear space
Keep clear space of x on every side, where x is half the logo’s height.
Lockup at minimum size100 px
Icon at minimum size24 px
Below these widths, switch to the icon or leave the logo out.

Backgrounds

Dark logo on Paper
Dark logo on Paper
Dark logo on white
Dark logo on white
White logo on Ink
White logo on Ink

What to avoid

Logo stretched
Don’t stretch or squash
Logo rotated
Don’t rotate
Don’t recolour
Logo with shadow and glow
Don’t add shadows, glows or 3D
Logo with outline
Don’t add outlines
Wordmark placed before the icon
Don’t rearrange or resize parts
Logo on a busy pattern
Don’t place on busy patterns or photos
Dark logo on a dark background
Don’t use low-contrast pairings

About & press

Writing about AthenaX? Use the description below, and get in touch for interviews, partnerships or anything not covered here.

BOILERPLATE

AthenaX is a discovery platform for frontier products — where research-backed products become visible, founders submit and builders connect.

WRITING THE NAME
AthenaXIncorrect: AthenaxIncorrect: Athena XIncorrect: ATHENAX
PRESS & PARTNERSHIPSsocial@athenax.coFOLLOW
X@athenax_co ↗DiscordJoin the server ↗YouTube@AthenaX_co ↗LinkedInathenaxco ↗Instagram@athenax_co ↗