AthenaX
Brand Guidelines

Symbols
Palettes
Typography

Brand Licensing

The AthenaX brand represents trust in decentralized coordination and long-term ecosystem alignment. It signals legitimacy, builder-first values, and structured partnership.

AthenaX brand assets are released under CC0. No rights reserved. You are free to use, modify, and distribute them without authorization.

Misrepresentation or any activity falsely implying official partnership or endorsement is prohibited.

Brand Assets

AthenaX branding may appear in multiple color configurations. Preferred colors are Blue, Black, and White. Consistency and clarity take precedence over creative variation.

Primary Mark

The AthenaX symbol combines mathematical precision
with fluid dynamics, representing both logic and adaptability.

Icon

The icon represents infinity and continuity—core principles of long-term ecosystem building.

Clear Space

The symbol requires breathing room equal to the height of the inner “X” element on all sides. Never compromise this clear space.

Lock-up

Use the full lock-up when displaying the complete AthenaX brand.
Suitable for horizontally-aligned applications.

Color System

The color palette balances technical precision with approachable design.
Each color serves a specific purpose in the visual hierarchy.

Color-Cream: #fdfbf7

* For background and UI elements *

color-ink: #1f2937

* For text and borders *

color-accent-red: #e63636

* For buttons and highlights *

color-accent-yellow: #fde68a

* For highlights and accents *

color-accent-blue: #dbeafe

* For links and accents *

Typography

AthenaX uses modern, readable typefaces that convey clarity
and consistency across all communications.

Logo Primary font

Londrina Solid

abcdefghijklmnopqrstuvwxyz

1234567890

'?""!(%) [#]{@}/&\<-+÷×=>:;,. *

Content Secondary font

Inter Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

'?""!(%) [#]{@}/&\<—+÷×⇒:;,. *

Implementation Standards

Use provided asset files without modification

Maintain contrast ratios for accessibility

Apply colors only from the approved palette

Preserve the original aspect ratio

Common Violations

Rotating or skewing the symbol

Creating unofficial color variations

Combining with unapproved graphics

Using outdated or recreated versions

Download Assets

All official brand materials are available for download. Assets are CC0 and free to use.

Usage Guidelines

Download the full AthenaX brand guidelines for detailed documentation on colors, assets, and typography. For questions, contact info@athenax.co.

Partnerships

An official partnership with AthenaX means structured collaboration on ecosystem growth. This might include:

01.Integration of your product into the AthenaX incubation pipeline

02.Co-marketing efforts with AthenaX

03.Strategic collaboration on distribution

Partners may use AthenaX branding as needed but must not modify the logo.

Ecosystem

If you're building with AthenaX without an official partnership, you're an ecosystem contributor. This might include:

01.Integration of AthenaX branding into your project

02.A creative project designed by and for the AthenaX community

Logo modification is discouraged but permitted for creative purposes. The brand cannot be used to imply official partnership with AthenaX or NounsDAO.

AthenaX Brand Guidelines